The colors were shades of red, purple and gold, chelsea jersey 2024/25 and are the same colors used by Italian Serie A club ACF Fiorentina (which is not involved with Orlando City). The branding was developed by Dixon Minear Design Marketing, argentina messi jersey 2024-25 the same firm that created the original branding for the Orlando Magic. The logo was unveiled during local morning news on Orlando TV station WOFL at 7:00am EST on December 16, 2010, and was launched at 10:00am with the team’s website. The club adopted the nickname “Lions” from previous uses of the nickname in Orlando, 2024-25 mexico jersey particularly the Orlando Lions. The colors used represent pride in city and team.