On July 12, 2016, the team announced American Family Insurance as its primary jersey sponsor for the first team. Truist is the official kit sponsor at the youth academy level. The new design is nicknamed “Star and Stripes” and was created by Adidas. Changes include a move from five thick stripes to nine thinner stripes on the front, red socks instead of black, and a gold star above the team crest. The team’s name, logo and colors were unveiled on July 7, 2024-25 mexico jersey 2015. The logo features a circle reminiscent of the city’s seal and Olympic heritage with a bold “A” at the center of the circle.